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Move your loyalty program to the next level
Loyalty marketers and loyalty program administrators, this article is for you. Before we start, take a moment to identify where your program sits in this table. If your program is at the “Earn &...
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What’s new in IBM SPSS Statistics 28
IBM® SPSS® Statistics enables organizations to gather rich insights from data with a powerful set of tools to validate assumptions, analyze past performance and forecast trends. To ensure that the...
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Why segment in 2022?
The arrival of personalization algorithms has made it possible to adapt offers made to each customer. In a few seconds, you can send an offer adapted to the content that a customer has viewed online,...
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What’s new in version 29 of IBM SPSS Statistics
IBM SPSS Statistics is an internationally recognized statistical analysis software. It offers a user-friendly interface and a robust set of features to solve business and research problems....
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Four Types of Analytics You Need to Know to Achieve Analytical Excellence
The increasing amount of data available allows companies to optimize the reach and effectiveness of their business strategies. However, the level of analytical maturity of a company must be taken into...
View ArticleStorytelling, the art of making numbers speak
What is storytelling? In a very simple way, storytelling is the act of telling a story. In any presentation, whether it is marketing, financial, operational; it should always be conceived in the...
View ArticleRecent Environics Analytics database updates
Numea is a proud reseller of Environics Analytics, a wide range of secondary data and analytical tools for easy exploitation to understand your customers and your market at a detailed level....
View ArticleOptimization of marketing budgets: Maximize your results and avoid regrets.
In life as in business, let’s avoid regrets. Nowadays, businesses have more data at their disposal than ever before to help them make informed decisions. However, using this information to make wise...
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Identifying Customer Satisfaction Priorities
Customer satisfaction is at the heart of customer loyalty, and forms one of the main pillars of the best customer experience (CX) programs. While everyone knows the importance of tracking customer...
View ArticleDocumenting a BI Project: a Necessary and Important Step
Whether it’s to give your memory a helping hand or to facilitate knowledge sharing between colleagues, documentation helps to simplify the management of your BI projects. Admittedly, it can sometimes...
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